REI Ad Campaign – Reverse Engineered

For this post, I will be doing a reverse-engineer of these two designs, which you can view above. The first (shown on the right) is the original design, by Kyle Caldabaugh. I found the image first from a google image search, and then later found he had done an entire ad campaign with similar ads.Continue reading “REI Ad Campaign – Reverse Engineered”

Reverse Engineering MilkJarCandles

In this post I am going to be analyzing this advertisement from the Milk Jar Candle Company. You can check their website out at https://www.milkjar.ca/ REPITION / COLOR I really liked the correlation used in this design, particularly how the color on the shaded part of the label, matches the darker part of the background.Continue reading “Reverse Engineering MilkJarCandles”

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