Author Archives: sarastromness

This week, we studied ranking and link building, as well as Google analytics.  For my web business blog, my link building strategy is going to be very simple.  I will focus on posting popular recipes and meal pictures on Pinterest.  I will also be using Pinterest to follow the current recipes which are popular.  TheContinue reading “Ranking, Link Building & Google Analytics”

This week we first learned about how we can use social media to help with the search engine optimization of our web businesses, then we considered the various social networks which can be used to further market our websites. To help with the search engine optimization of my website, my short term plans are toContinue reading “Social Media for SEO & Social Networking”

This week in class we did some optimization of our websites and landing pages, as well as beginning learning the basics of search engine optimization.  First, we considered changes we could make to landing pages with the goal to increase conversion of our website viewers.  For my website, I decided to work on adding aContinue reading “Landing Page Optimization & Basic SEO”

Normal 0 false false false EN-US X-NONE X-NONE This week we learned about ROI and Optimizing Ad Performance. ROI is return on investment, and it is very important to look at the results you are getting, and make the necessary adjustments and changes so that you can improve your ROI and get more clicks /Continue reading “ROI & Optimizing Ad Performance”

This week I learned about quality scores of keywords ads.  There was a lot I had not thought of prior to doing this activity!  I had not thought of including negative keywords, but it makes perfect sense!  The three things I would do to improve would be to include negative keywords, editing your landing pageContinue reading “Relevance and Quality Score”

This week in class, we began creating our Google Ads campaign, and we started building a list of keywords to use.  We began by considering which geographical location we would like to show our ad in, as well as what type of devices we would like our ads displayed on.  I decided that I willContinue reading “Google Ads & Keywords”

This week in MKT250, we learned all about legal structure and business licenses!  I am currently living in the state of Utah, and upon doing my research, I have concluded that starting my business as a sole proprietorship would be the best option.  I will only be doing a simple blog, which needs no employees,Continue reading “Legal Structure”

This week in class we learned and discussed site design and credit card payments.  To help with my site design, I compared two successful food blog websites.  (I am interested in starting a food blog hopefully.)  The two food blogs I compared were “The Food Nanny,” and “Binging with Babbish.”  “The Food Nanny” is aContinue reading “Site Design & Credit Cards”