ROI & Optimizing Ad Performance

Normal 0 false false false EN-US X-NONE X-NONE This week we learned about ROI and Optimizing Ad Performance. ROI is return on investment, and it is very important to look at the results you are getting, and make the necessary adjustments and changes so that you can improve your ROI and get more clicks / impressions / sales / site visits, etc, for the amount you are spending! /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0in; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:”Calibri”,sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:”Times New Roman”; mso-bidi-theme-font:minor-bidi;} For an assignment we looked at the campaign report for a company and read it to determine the clicks, impressions, cost per click, ad positions, and conversion rate.  Using these numbers, we can determine what changes need to be made to the campaign.  I applied these same principles to my campaign I was starting, and will keep them at the forefront of my mind as I continue my Google Ads campaign, so that I can make the necessary changes.  These changes will help improve my return on investment and contribute to the success of my web business.