Relevance and Quality Score

This week I learned about quality scores of keywords ads.  There was a lot I had not thought of prior to doing this activity!  I had not thought of including negative keywords, but it makes perfect sense!  The three things I would do to improve would be to include negative keywords, editing your landing page to be more relevant to the specific keyword, and including more keywords in the body of the ad!  This week we also started google analytics, which I am really excited about using, but it also turned out to be a lot more difficult and time consuming than I expected.  Mostly because I am new to the website and there is a lot to navigate.  In reality, it took only a couple minutes to get the tracking code, add it to each page of my website, and then to link the Analytics account with my GoogleAds account.  But those few minutes actually turned into over an hour, because it took me a very long time to navigate everything.  But I am sure that I will get faster as I become more familiar with this valuable resource!  I am most excited to see what content is most popular once I begin promoting my website on GoogleAds!